The most social car brand in Denmark
Toyota has Denmark’s most satisfied and loyal customers. So, how do you create a social feed that matches the high quality of their cars? Together with Toyota Denmark, we developed a content strategy that’s not tied to the traditional annual marketing cycle or tactical promotions. Instead, branding, engagement, and great ideas take center stage.
A local voice
If you follow a few car brands, you’ve probably noticed all the stunning images. But they all look a bit alike, don’t they? It’s not surprising, as most car brands have image banks filled with cars on sunlit mountain roads. And that’s a bit of a gift for those of us who want to do something different. So, we quickly decided to focus much more on the people behind the wheel—the ones who’ll be seeing our content.
Not just sleek cars
Instead of focusing on specific models and specifications, we prioritize insights and ideas. We always strive to be relevant, relatable, and engage the target audience whenever possible—and, of course, we develop content tailored to each platform’s unique dynamics.
The comment section is always open
Toyota’s satisfied and loyal customers are also dedicated followers. That’s why we encourage dialogue and interaction—not just between Toyota and its followers, but also among the followers themselves. Stories are shared, knowledge is exchanged, and a unique sense of humor thrives in the comment section.
This has an impact not only on the existing audience and customers, who feel seen and heard, but also on newcomers who suddenly want to be part of the community. Give it a try yourself.
